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The H-740 was introduced in 1980 as a re-named version of the HLP, now part of Hondo's Standard Series. Shortly before the name change came a new headstock to avoid lawsuits, and along with the name change came the introduction of Samick's trademark "S-Diamond" headstock inlay. Around 1981, the new Sunrise logo appeared.

Note: some examples have no diamond inlay at all.

The H-740 joined the Deluxe Series unchanged in 1981. For 1982, it received a new headstock and matching truss rod cover, and trapezoid inlays. In 1984, the H-740 was essentially replaced by the H-7370/EG-1736, which was then the budget LP-style guitar in the lineup.

All H-740 models were made in Incheon, Korea by Samick.

The H-737 was the next step down in their LP-style lineup, and the H-748 was the top model.

H-740 (1980-1981)

H740

1980 H-740 BS

Body:

  • Laminated Nato body with arched top
  • Maple veneer (Sunburst finishes)
  • 47mm thick body

Neck:

  • Bolt-on Nato neck

Binding:

  • Triple-bound headstock and body (front and back)
  • Celluloid bound fretboard

Electronics:

  • Two single coil pickups with humbucker-style covers
  • 3-way switch
  • 2 Vol, 2 Tone

Hardware:

  • Chrome hardware
  • Raised 4-ply pickguard
  • Fish shaped truss rod cover
  • Black speed knobs
  • Tune-O-Matic bridge with stopbar tailpiece

Finishes:

  • Black (B)
  • White (W)
  • Wine (WI)
  • Burgundy (BG)
  • Red Sunburst (RS)
  • Brown Sunburst (BS)
  • Antique Brown Sunburst (AB)

Also branded as:

  • Crestline
  • Custom
  • Hondo H-745
  • Hondo H-746
  • Horugel
  • Johnny Guitar 43-345
  • Lori LP-90
  • Lotus L-510
  • Samick
  • Seville S-115
  • Vibra 3199
  • Westminster W-480
  • Zapp

 HD-740 (Standard Series)

HD740

1980 HD-740 B

Same as H-740 , but with DiMarzio K-10 humbuckers and inlaid Mother of Pearl Script logo.
  • 1980
  • $249.95 MSRP (1980, Bently 2223)

Also branded as:

  • Bently 2223
  • Harmony
  • Hondo HD-742
  • Hondo HD-761
  • Lotus LP-570
  • Seville S-148
  • (Un-branded) 161DM
  • Vibra 6199

HS-740 (Standard Series)

H-740 with set neck, solid Ash body, and Maple neck.

Also available: HDS-740

Also branded as:

  • Lori
  • Salvarez EG-1702

H-740 N (Standard Series)

Same as H-740, but with solid Ash body, Maple neck, black inlays and Natural finish.

  • $249.95 MSRP (1981, Lotus L-510 N)

Also available: HD-740 N

Also branded as:

  • Lotus L-510 N

HL-740

Left-handed H-740.

Also branded as:

  • Crestline

H-740 (Deluxe Series)

  • 1982-1983
  • $279.95 MSRP (1983)

Body:

  • Laminated Nato body with arched top
  • Maple veneer (Sunburst finishes)
  • 47mm thick body

Neck:

  • Bolt-on Nato neck
  • Stained Rosewood fretboard with Pearloid trapezoid inlays
  • Deluxe headstock with volute
  • Silk-screened Sunrise logo
  • Silk-screened Deluxe Series logo
  • 22 frets
  • 24.75" scale

Binding:

  • Triple-bound headstock and body (front and back)
  • Celluloid bound fretboard

Electronics:

  • Two single coil pickups with humbucker-style covers
  • 3-way switch
  • 2 Vol, 2 Tone

Hardware:

  • Chrome hardware
  • Raised single-ply white pickguard
  • Raised 2-ply black/white pickguard
  • Headstock-matching truss rod cover
  • Black or White Bell knobs
  • Tune-O-Matic bridge with stopbar tailpiece

Finishes:

  • Black (B)
  • Metallic Red (MR)
  • Tobacco Sunburst (BS)
  • Burgundy Sunburst (BGS)

Also branded as:

  • Discovery 740
  • Sonata

HD-740 (Deluxe Series)

Same as H-740, but with DiMarzio K-10 humbuckers and inlaid Mother of Pearl Sunrise logo.

  • 1982

HS-740 (Deluxe Series)

Same as H-740 but with Schaller 455 combination bridge/tailpiece.

  • 1982-1983
  • $299.95 MSRP
  • $339.95 MSRP (RW)

Finishes:

  • Black (B)
  • Metallic Red (MR)
  • Cherry (CH)
  • Tobacco Sunburst (BS)
  • Burgundy Sunburst (BGS)
  • Solid Rosewood body, Natural finish (RW)

H-740 (Deluxe Series Mark II)

Body:

  • Laminated Nato body with arched top
  • Maple veneer (Sunburst finishes)
  • 47mm thick body

Neck:

  • Bolt-on Nato neck
  • Stained Rosewood fretboard with Pearloid trapezoid inlays
  • Open Book headstock
  • Silk-screened Sunrise logo
  • Silk-screened Deluxe Series logo
  • 22 frets
  • 24.75" scale

Binding:

  • Single-bound headstock and body, front and back (Version 1)
  • Single-bound headstock and body, front and back (Version 2)
  • Triple-bound headstock and body, front and back (Version 3)
  • Bound fretboard

Electronics:

  • Two chrome covered X-14 humbuckers (Ver. 1)
  • Two uncovered white X-14s (Ver. 2)
  • Two uncovered zebra X-14s (Ver. 3)
  • 3-way switch
  • 2 coil tap mini-switches (Ver. 2)
  • 2 Vol, 2 Tone

Hardware:

  • Chrome hardware
  • Raised, single-ply white pickguard
  • Deluxe headstock truss rod cover
  • White Bell knobs
  • Tune-O-Matic bridge with stopbar tailpiece

Finishes:

  • Burgundy (BG)
  • Golden Sunburst (GS)
  • Burgundy Sunburst (BGS)

H-740 (Revival Series)

Body:

  • Laminated Nato body with arched top
  • Maple veneer (Sunburst finishes)
  • Belly carve
  • 47mm thick body

Neck:

  • Bolt-on Nato neck
  • Stained Rosewood fretboard with Pearloid block inlays
  • Open Book headstock
  • Silk-screened Revival Series logo
  • 22 frets
  • 24.75" scale

Binding:

  • Single-bound body (front) and fretboard

Electronics:

  • Two uncovered zebra X-14 humbuckers
  • 3-way switch
  • 2 Vol, 2 Tone

Hardware:

  • Chrome hardware
  • 14:1 ratio Grover Rotomatc tuning machines
  • Raised, single-ply white pickguard
  • Deluxe headstock truss rod cover
  • White Bell knobs
  • Tune-O-Matic bridge with stopbar tailpiece

Finishes:

  • Black (B)

H-745 (Deluxe Series)

81 H745

1981 H-745 WA (finish mis-labeled)

Note: Some examples did not include S-diamond inlay.

  • 1981-1982

Body:

  • Solid Walnut body with arched top
  • "Tiger Tail" flame Maple veneer
  • Belly carve

Neck:

  • Bolt-on Tiger Tail Maple neck

Binding:

  • Triple-bound headstock and body (front)
  • Celluloid bound fretboard

Electronics:

  • Two covered humbuckers
  • 3-way switch
  • 2 Vol, 2 Tone

Hardware:

  • Gold hardware
  • Flat-mounted pickguard
  • Tortoise shell plastics
    • 3-ply pickguard
    • Truss rod cover
    • Control cavity covers
  • White single-ply pickguard (1982)
  • Fish shaped truss rod cover (1981)
  • Headstock matching truss rod cover (1982)
  • Gold speed knobs (1981)
  • Gold bell knobs (1982)
  • Tune-O-Matic bridge with stopbar tailpiece

Finishes:

  • Walnut (WA)

Also branded as:

  • Antares ALK-28
  • Masada
  • Samick
  • West W-230

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